What is the I Follow Ukraine Campaign?
A growing list of celebrities have supported Ukraine in its ongoing war. The country's officials expressed eternal thanks for famous stars who have lent their names to increase charitable donations to Ukraine (think Ben Stiller, Angelina Jolie, Sean Penn and Liev Schreiber).
What Is The Easiest Way For Celebrities To Help Ukraine?
Any number of famous celebrities would be perfect candidates for a new charitable campaign developed in conjunction with President Zelensky's fundraising platform UNITED24 and the charity auction platform CharityStars.
For almost as long as the concept of "celebrity" has existed, there have been people willing to trade money for time or handshakes or lunch with them.
But the idea of a celebrity charity auction is relatively new and Ukraine is in desperate need of celebrity endorsement to continue to shine a light on their ongoing predicament.
There's a lot of money available from generous fans who would gladly pay to receive a "like" or "follow" from their heroes while helping a good cause--if they only knew how. And that's exactly the idea behind the I Follow Ukraine campaign.
How can celebrities auction a "follow" or other activity to help Ukraine?
The idea is simple. Celebrities donate a "follow" on their social media and other activities for auction in support of Ukrainian Medical Aid efforts. Funds raised will be transferred to the "Medical Aid" direction of United24 to cover the procurement of medication, vital healthcare supplies, and critical medical equipment such as anesthesia, operating, and X-ray machines.
"We were inspired by Ricky Martin who was so involved in helping Puerto Rico rebuild after hurricanes that he asked many of his celebrity friends to join his campaign. Our idea, based on Ricky Martin's success, is very simple - donate a social media follow for auction. The ideal scenario? If all of this goes viral like the ice-bucket challenge, we will help our country with some major funds." says Mr Zakrevskyi, the Head of I Follow Ukraine campaign.
CharityStars spokesperson Erika Visentin said "it is critically important that the war does not lose importance in the media - it hasn't stopped yet and it's still there. Ukrainian people need our help and celebrities can make a huge difference."
Celebrities register easily and indicate that they want to participate in the I Follow Ukraine campaign. CharityStars working alongside President Zelensky's United24 fundraising platform will take care of the rest.