Emerald City Productions Shares Article About Podcast Social Media Strategy
Winter Garden, Florida -
Winter Garden, Florida based podcast production company Emerald City Productions has published an article that delves into podcast social media strategy. From the initial planning and design of a podcast to distributing and promoting it, Emerald City Productions offers a comprehensive service for podcasters.
As Emerald City Productions explains, social media promotion is a very valuable tool for any podcaster to have in their marketing toolkit. It may not be the most effective way to promote a show, but in today’s digital age, social media promotion is very much needed in order to reach a wider audience. However, the company reassures podcasters that social media promotion need not be a difficult endeavor. A lot of the content from the podcast can be used to generate social media posts, tweets, TikToks, blogs and more.
In fact, this is one of the strategies shared by Emerald City Productions. According to the company, repurposing podcast episode content is a great way to ensure that a podcast reaches a larger audience. Not everyone listens to every episode of a podcast, so sharing that content in a different form can go a long way. Each episode of a podcast can yield 10-15 minutes of content, if not much more, and that effectively means thousands of words when transcribed. Whether bits of the podcast are used to create graphics with quotes or soundbites are used to create audiograms or even parts of the podcast being used for a video, there is a great deal of content to mine just from one episode of a podcast.
In addition to repurposing podcast content, the company shares six other key strategies to utilize in social media marketing. The first of these is to be consistent with posts. Creating a schedule for social media posts and following it can let a podcast’s audience know that the podcasters care about them, which will result in engagement and growth.
The company also recommends finding an audience and choosing a platform wisely. The modern digital landscape is filled with a number of social media networks, and the trick is to choose the one that will spread a specific podcast fastest and furthest. Instead of trying to spread themselves across all social media platforms and failing to connect with the proper individuals, the article says it is best that a podcaster concentrate on a few social media platforms and develop strategies that take their specific strengths into account.
To this end, it can also help to study listeners’ behavior. Knowing which platform a podcast’s listeners are on is a start, but seeing what types of posts its audience responds to and which are performing best can help guide future posts and ensure the podcast gets positive engagement. Engagement can also be encouraged by using platform specific tools — like hashtags and tagging people — and by being responsive with the audience. In the full article, Emerald City Production looks at all of these tips in more detail and more.
Emerald City Productions’ efforts have already helped many podcasters achieve their goals. Ginger Campbell from both Brain Science and Graying Rainbows: Coming Out LGBT+ Later in Life says, “I am the host of two podcasts: one about neuroscience and the other about coming out LGBT+ later in life. Needed to off-load audio editing after 10 years of doing it myself. The quality of Danny’s work has taken my shows to a new level. I recommend Danny to everyone.”
In another testimonial, Cindy Wang Brandt from Parenting Forward says, “I’m an author of Parenting Forward. I would have only started a podcast with a producer, having no interest in exploring the technical side of podcasting. I love how responsive Danny is via email, and a couple of times I’ve needed a quick turnaround on podcast episodes, he came through. Everyone listens to my show remarks on how professional the sound quality is. It’s such a relief to be able to focus on content creation knowing that I can give Danny my notes and will have a professionally produced show on the other side. Podcasting — hassle-free!”
Those who want to learn more about the full range of services offered by Emerald City Productions should visit their website. Danny Ozment encourages interested parties to get in touch with him directly via phone or email for any questions or clarifications. Emerald City Productions also maintains a social media presence on Facebook and Twitter.
For more information about Emerald City Productions, contact the company here:
Emerald City Productions
Winter Garden, FL 34787